Sellers should reach out offering digital ad space to capture some of these extra ad dollars.Īgency & martech readers- As you know, agency hires commonly follow one another so reach out soon to be top-of-mind. The company significantly increased ad spend over the last year, which is probably because more people are working from home due to coronavirus and are investing more in their home offices and other furniture. Sellers- HM's products appeal to a wide range of consumers, but considering it placed the majority of its ads onto social media sites, it is most likely targeting primarily Gen-Z and millennials. It spent around $209.6k in this channels over the last 365 days, up 77% from $118.7k spent during the 365 days prior. It placed the majority of these ads site direct (97%) onto sites such as, and . It placed the remainder indirectly through Criteo and Display & Video 360 onto sites such as, ,, and. Office and home furniture retailer platform.Īccording to Pathmatics, HM earned 30m impressions through Facebook ads (70%), Instagram ads (23%), Twitter ads (4%) and desktop display ads (3%). Digital Media Opps: Herman Miller Retail taps PR AOR amid advertising spend increases (Score 49)
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